November 2023

Values are an indispensable part of corporate life that we are used to seeing on the walls of every organization today. How much do the values that should serve as a compass for our decisions reflect on the way we do business and our relationships? The function of the values that we attach great importance to when we talk about them cannot go beyond being decorations on the walls of the organization? Imagine seeing the following four values on the wall of a company you walk in the door of: “Respect, honesty, excellence and communication.” What kind of company would you think you are stepping into? Values exact a price. At the individual level, values interfere with human pleasure and self-interest. In the corporate world, values negatively affect profitability, increase costs and create a competitive disadvantage in the short term.