April 2004

In our education, we were taught that there were two conditions for the development of countries: First, rich underground and surface resources, and second, capital accumulation. Today, when we look at the most developed countries, we see that most of them do not have any significant underground and surface resources. On the other hand, since capital moves globally, it is no longer necessary for it to be located within a country. The advanced technology required for development today is based on qualified human resources. In the words of futurist Naisbitt, the determinant of development is not high technology (hi-tech) but high human quality (hi-touch).

Success orientation is one of the most powerful factors that mobilize and guide people in business life. “Organizational awareness” is one of the components of success orientation, as are “taking initiative, being proactive, being inquisitive and collecting information, paying attention to quality and order, creativity”. Institutional awareness is the ability to comprehend the power relations, values, priorities and norms of behavior that prevail in the organization in which one works. This approach allows the individual to recognize the power and efficiency of the organization. Organizational awareness is knowing how to use information about the organization to achieve business results. This knowledge is not always expressed in defined and prescribed behaviors, but extends to informal channels of communication and decision-making.